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美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

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 2020-04-07 07:15:40 来源: 阅读:-G0

前两天传出媒体报道,美团王兴旗下的产业基金龙珠资本投资了生鲜零售“肉联帮”。在力压阿里饿了么,在外卖领域几乎一统天下之后。美团王兴又将目光放在了外卖上游的生鲜零售行业,美团及美团旗下的龙珠资本先后投资了康品汇、宜品生鲜等项目。这次投资肉联帮,被认为是美团王兴在生鲜领域下的又一步棋。

美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

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美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

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1980NIAN,CHENSHENGSHOUDAOLEBEIDAJINGJIXUEXIDELUQUTONGZHISHU,TASHIJIAXIANGSUIXIXIANGUANHUCUNDIYIGEBEIDAXUESHENG。

陈生1984年从北京大学毕业,被分配至广州市从事公务员工作,景顺TMT然而公务员的收入并不能让他满意。

景顺TMT“DIYINIANYUEGONGZISHI86KUAIQIAN,YIBAOHAODIANDEYANJIUYAO30YUAN。WOZUOGONGJIAOHAIDEKAOLVZUO5MAODEHAISHI6MAODE。”

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美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

陈生创业的第一步,是在广州区庄的立交桥下卖衣服。每天晚上赚几十元,两、三天赚之前一个月的工资。后来,陈生又从事了蔬菜批发等等小生意,攒下了第一个100万元


不过,陈生真正一炮打响的项目是“天地壹号”。

1997年,雪碧加醋的喝法风靡了广州大街小巷。在其他人都在饭店里点上雪碧然后兑上醋喝掉的时候,陈生想着:我为什么不帮他们把雪碧兑好呢?

美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

说干就干,陈生找到了一个生产酒水的厂家,开始自制雪碧兑醋饮料,并且取名为天地壹号。由于醋的保健性长期被人们接受,生意也慢慢做大了。2015年,天地壹号登录新三板,成为了目前新三板上上少有的每天有交易量的股票。2018年天地壹号销售收入超过20亿,净利润超过3.4亿,净利润率达到17%。新三板挂牌后,陈生的身家超过了100亿人民币。

美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业


单单做天地壹号,市场上限很明显景顺TMT,醋味饮料始终只能只是个小市场,即使天地壹号在醋味市场里做到了第一,市场份额超过40%,销售额也始终在15亿-20亿之内徘徊,很难出现突破。于是陈生将目光放在了更大的生鲜猪肉市场上。

美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

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美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

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美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

2019NIAN,CHENSHENGSHITUYINRUHULIANWANGQIYEJIZIJIA“ROULIANBANG”FUNENG,YUSHILADAOLEMEITUANWANGXINGDETOUZI。SHUANGFANGXUANBUWEILAI,ROULIANBANGJIANGFAHUIGONGYINGLIANHECHANPINDUANDEZIYUANYOUSHI,DAMOMENDIANYUNYINGTIXI,TONGGUOMENDIANSHOUMAI、ZITIHEXIANSHANGPEISONGDAOJIADENGDUOZHONGFANGSHIBASHICAITIGONGJIXIAOFEIZHE。ERMEITUANZEBANGZHUROULIANBANGDAMOXIANSHANGXIAOSHOU,ZHONGDIANFAZHANSHENGXIANPEISONGDAOJIADEYEWU。


ZAIMEITUANDEJIACHIXIA,CHENSHENGDEZHUROUBANKUAIWEILAIYEYOUXIWANGXIANGZIJIDETIANDIYIHAOYIYANGSHANGSHICHENGGONG,DAOSHISHENJIAKONGPAHAIHUIYOUYIFANSHANGSHENG。

很多人觉得陈生创业成功之处在于敢于下海,敢于进入新领域。实际上小编认为,陈生真正的厉害之处在于不盲动,但又敢于拥抱新领域。

美团投资北大猪肉佬。下海被嘲笑,现在身价100亿,就该这样创业

包括小编在内的很多朋友,在创业、或者股票投资时,看到一个新领域的机会时,都蠢蠢欲动,全然不顾自身对这个领域是否真正的深刻理解,就一头扎进去创业或者投资股票。这样效果很多时候是不好的。做之前好好分析,等上几个月,成功率也许会大大上升。

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